We strongly believe SUPERMAG® encloses all the most important aspects a toy must have to be considered a valuable tool in helping children to grow and develop their creativity, inspiring them to inspire us…because we can never learn enough from our children.

Safe: Safe by choice. Safety has always been a priority for us. Throughout the years we ensured that our manufacturing processes maintained the highest level of quality and safety for each toy we produced and continue to produce. Our safety guarantee is confirmed on every toy that leaves our factory floor in Italy.

Universal: A toy must have no limits. We believe in toys that are unisex, ageless and not language-related, so that any kid and adult worldwide can take advantage of the fun.

Pedagogic: Toys that teach. It’s important that children learn while they play, and a toy with a strong educational value is essential for the growth of children’s skills and knowledge. 

Engaging: Catching their attention. Toys should challenge children’s own skills, stretch their limits and guide them out of their comfort zone.

Rapid: Fast rewarding. Kids love to see their creativity in action, even more they love to see the fruits of their “work” and show it off. A toy that allows them to do this in a short time will enhance their gratification and increase their desire to continue playing.

Manageable: Kids don’t have time to waste, they have to play! A toy that is simple and straightforward can be comfortably managed by the child himself, easily and stress-free.

Amusing: Fun is a must. There is no doubt that a toy must be, above anything else, funny for children to play with; which child would play with a boring toy?

Gathering: Playing together. Nowadays socializing is more of a word than a real thing, we strongly believe that a toy should gather kids with kids and also kids with adults.