OUR STORY - TIMELINE

Our Story

The story of Supermag Toys goes back to 1998, when Plastwood first brought this innovative products to market and created the Magnetic Construction Toy segment.

Since then, we’ve been encouraging hands-on play, exploration, and discovery with fun, educational toys. With hundreds of products designed and manufactured, we continuously develop items that take educational and creative play to new levels.

There is a common path in our approach to developing magnetic toys: it’s our idea, in fact, that a toy must have certain characteristics in order to be successful and satisfy both, children’s and parents’ needs.

This approach has been confirmed, year by year, in all the products that we have designed, created and distributed worldwide, making us proud of what we have been able to achieve.


As the creator of SUPERMAG®, the Original Magnetic Construction Toy, we will continue to focus on providing only the highest quality, safest products that help people of all ages develop their desire to create, build, learn, and play. 


1998

In 1999, Plastwood was the first company to launch worldwide a construction toy made of magnetic rods and steel balls: a revolutionary system that gave birth to the segment of magnetic construction toys.

2002

In 2002, Plastwood patented a new system, called Supermag, a magnetic construction toy with great innovation: a completely new design for the rod and two different sizes. Compared with the previous version the new Supermag offered two advantages:


It became possible to use the square with diagonals as a construction base instead of being restraint only to the triangle. 


The new shape allowed to attach up to 24 rods to a single ball, whereas with the previous version only 14 could be fitted.


2005

In 2005, screw-in rods and threaded balls have been integrated into the Supermag magnetic system. In this way Supermag became extremely flexible, allowing the construction of more complex and even smaller, but highly detailed, forms and objects.

2010

In 2010, a significant change was made: the dimensions of Supermag’s rods were enlarged: they became bigger and thicker eliminating any potential hazard of swallowing, to the benefit of children’s safety.

2016

In 2016, a patented avant-garde invention enriched the Supermag system with some new components called Tags. Tags are two-sided, colored components which, after being assembled, can be attached to the magnetic rod using an element called ring. A single rod can hold multiple tags together, giving place to many new construction possibilities.

2019

In 2019, more elements have joined the Supermag family: bases and circles. This new patented system makes it extremely easy to build bigger and stronger structures enhancing even more Supermag’s flexibility.

1998

In 1999, Plastwood was the first company to launch worldwide a construction toy made of magnetic rods and steel balls: a revolutionary system that gave birth to the segment of magnetic construction toys.

2002

In 2002, Plastwood patented a new system, called SUPERMAG®, a magnetic construction toy with great innovation: a completely new design for the rod and two different sizes. Compared with the previous version the new SUPERMAG® offered two advantages:


It became possible to use the square with diagonals as a construction base instead of being restraint only to the triangle. 


The new shape allowed to attach up to 24 rods to a single ball, whereas with the previous version only 14 could be fitted.


2005

In 2005, screw-in rods and threaded balls have been integrated into the Supermag magnetic system. In this way SUPERMAG® became extremely flexible, allowing the construction of more complex and even smaller, but highly detailed, forms and objects.

2010

In 2010, a significant change was made: the dimensions of SUPERMAG®’s rods were enlarged: they became bigger and thicker eliminating any potential hazard of swallowing, to the benefit of children’s safety.

2016

In 2016, a patented avant-garde invention enriched the SUPERMAG® system with some new components called Tags. Tags are two-sided, colored components which, after being assembled, can be attached to the magnetic rod using an element called ring. A single rod can hold multiple tags together, giving place to many new construction possibilities.

2019

In 2019, more elements have joined the SUPERMAG® family: bases and circles. This new patented system makes it extremely easy to build bigger and stronger structures enhancing even more SUPERMAG®’s flexibility.

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